
About
Our founder.

Alyssa Lichtenberger started Velura Bookkeeping with one goal in mind.
To bring clarity to the financial fog many business owners experience so they can truly understand what they’re building, while learning to trust the financial foundation beneath them.
With a degree from Georgetown University and a lifelong knack for problem-solving and figuring things out on her own, Alyssa built Velura as an alternative to the rigid, often inaccessible world of traditional finance.
Her belief is simple but powerful, and that is this: Your career should support your life, not the other way around.
That same philosophy guides the work she does for her clients, helping them gain financial visibility so they can make clear, confident decisions without being weighed down by uncertainty.
Alyssa’s approach is grounded and deeply human. Like a well-mapped sky, her systems give structure to what often feels intangible, empowering founders to move through their growth with ease.
When she’s not helping clients organize their financial forecast, you’ll find her lifting at CrossFit, hanging at the beach, hiking, or hanging out with her dog Moogie (who may or may not believe he runs the company).
About
Our values.
01
Timeliness
You can't make decisions based on your numbers if you don't have them in a timely manner. One of the biggest complaints we get from clients switching to Velura is they haven't seen a profit and loss in months. Our goal is to have completed numbers in your inbox in 30 days or less (our average is 20)!
02
Clarity
What your numbers mean shouldn't be something that's gatekept. We strike a balance between financials that are detailed enough to give you clarity, without being so complex that you need a PhD to understand them. We always take the time to explain what they mean, and empower you to learn to understand your own financials.
03
Communication
One of the primary reasons why Velura is structured on flat fee billing (as opposed to hourly billing) is to keep the lines of communication open. We always want you to ask the question, bring up the issue, or ask for advice without worrying about your monthly bill from us.