Question 1

What types of businesses do you work with?

Accepted Answer

Velura specializes in bookkeeping for service-based businesses, with a strong focus on women-led companies, high-end salons, and luxury spas. We also support consultants, creatives, wellness professionals, agencies, and solo entrepreneurs. Whether you're launching your business or scaling to the next level, we build financial systems tailored to your industry and growth stage.

Question 2

Do you offer virtual bookkeeping services?

Accepted Answer

Yes. Velura offers fully remote bookkeeping services to clients across the U.S., including Los Angeles, Berkeley, San Francisco, the Bay Area, and as far as Boise, Idaho, and Nashville, Tennessee. Using cloud-based tools like QuickBooks Online, we provide real-time financial tracking, keep your books organized, and deliver custom financial reporting you can access anytime from anywhere.

Question 3

What software do you use for bookkeeping?

Accepted Answer

We primarily use QuickBooks Online, which integrates with platforms like Stripe, Dubsado, HoneyBook, and others. As a QuickBooks Certified ProAdvisor, Alyssa ensures your setup is accurate, efficient, and designed to support long-term growth.

Question 4

Can you help me clean up past bookkeeping errors?

Accepted Answer

Absolutely. Whether you're catching up after falling behind or fixing errors from a previous bookkeeper, Velura offers bookkeeping cleanup services to get your records accurate, complete, and tax-ready.

Question 5

What’s included in your monthly bookkeeping service?

Accepted Answer

Monthly services typically include transaction categorization, account reconciliation, cash flow tracking, revenue reports, and custom financial statements. We also provide ongoing support to help you understand your numbers and make confident business decisions.

Question 6

What’s the difference between a bookkeeper and a CPA—and do I need both?

Accepted Answer

A bookkeeper handles the day-to-day organization of your business finances. This includes categorizing transactions, reconciling accounts, tracking cash flow, and preparing financial reports, all of which create a clean, accurate foundation for financial decision-making.

A CPA (Certified Public Accountant) or tax professional typically focuses on tax preparation, strategy, compliance, and filing returns. They rely on accurate bookkeeping to do their job effectively.

At Velura, we regularly collaborate with CPAs, tax preparers, and fractional CFOs. Many of our clients retain both a bookkeeper and a CPA and it’s a highly effective partnership. Our role is to keep your books tax-ready year-round, making communication with your CPA seamless and stress-free when it’s time to file or plan.

Need both? We’ll help you set up the systems. Already working with a CPA? We’ll make their job easier.

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