Velura specializes in bookkeeping for service-based businesses, with a strong focus on women-led companies, high-end salons, and luxury spas. We also support consultants, creatives, wellness professionals, agencies, and solo entrepreneurs. Whether you're launching your business or scaling to the next level, we build financial systems tailored to your industry and growth stage.

Yes, Velura exclusively offers fully remote bookkeeping services to clients across the U.S. If you love cloud based programs, emails, texts, and zoom calls from wherever you are, we will be a great fit. If you're looking for a more traditional bookkeeper who comes into the "office" regularly we might not (although we do love visiting our clients on occasion!). ** While we do have clients out California, we only provide Sales and Use Tax filing support to California based businesses due to the lengthy education and specialized portal requirements of sales tax.

We use QuickBooks Online (QBO) as our primary accounting and bookkeeping software, and have helped folks transfer to QBO or set up QBO if they've been using the spreadsheet method! Alyssa is a QBO expert and has been using this software for over 10 years, which allows her to provide the highest level of service on this platform. We also use a variety of POS systems (Square, Boulevard, Stripe, Shopify, Lightspeed, Heartland), specialized payment processing systems (Simple Practice, 17Hats), payroll systems (Gusto, ADP, QuickBooks) and lots of random software systems that provide support to our clients. Think of us as your financial software expert!

Absolutely. Whether you're catching up after falling behind or fixing errors from a previous bookkeeper, Velura offers bookkeeping cleanup services to get your records accurate, complete, and tax-ready. Please note that these projects are on a first come, first serve basis, and we only have room for 1-2 projects at a time due to the intensive nature of cleanup projects. Please reach out to see if we have availability!

Our basic monthly bookkeeping service includes categorizing transactions, reconciling all accounts, recording payroll and POS (income) data, checking the pulse on your cash and backend accounts, financial reporting, and adjusting entries. Basically everything you need to keep the wheels turning. We also have add-ons like sales tax, payroll, accounts payable, accounts receivable, and more in-depth financial analysis and reporting.

A bookkeeper handles the day-to-day organization of your business finances. This includes categorizing transactions, reconciling accounts, tracking cash flow, and preparing financial reports, all of which create a clean, accurate foundation for financial decision-making. A CPA (Certified Public Accountant) or tax professional typically focuses on tax preparation, strategy, compliance, and filing returns. They rely on accurate bookkeeping to do their job effectively. At Velura, we regularly collaborate with CPAs, tax preparers, and fractional CFOs. Many of our clients retain both a bookkeeper and a CPA and it’s a highly effective partnership. Our role is to keep your books tax-ready year-round, making communication with your CPA seamless and stress-free when it’s time to file or plan. Need both? We’ll help you set up the systems. Already working with a CPA? We’ll make their job easier.